Our Services
WIth a vast array of experience in marketing communications, we offer a number of services for your requirements.
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Our unique value proposition lies in our ability to leverage low-cost but highly effective growth tactics such as word of mouth and talk triggers, enabling our clients to excel in an increasingly competitive market.
If you're unsure of what you specifically require, reach out for a free consultation.
Diagnosis
Diagnosis
Understanding your macro business challenge through robust analysis of your all available data and inputs, aligned with marketing growth principles.
Typically $1,000 AUD for most SMEs.
Example deliverables:
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Market Orientation - customer focus , business culture, competitor analysis and what it all means for you
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Market research - choosing the right research methodologies and combining them together to get a full picture of who your customer really is, what they want and how they behave.
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Segmentation - All of your customers are different. This poses an important question. Do you treat the whole market the same or try and give individual customers exactly what they want? We can answer that based on your business objectives and what we uncover.
Strategy
Crafting an informed opinion and approach about how to win.
Typically an additional $1,500 AUD to diagnosis stage for most SMEs. Can't be done without diagnosis first.
Example deliverables:
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Targeting: choosing who do we target and, crucially, who do we not target is the first fundamental of strategy. It will determine your business’s success.
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Positioning: this is where we define what your business stands for, what we want it to represent, and what we want it to be for our target segment(s).
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Objectives: what are the levers we are going to pull for growth and how do we know what success looks like? Establishing clear objectives is key to charting our path forward.
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Price: Pricing is one of the most crucial aspects of business, and it's astonishing how often it's overlooked by small business owners and marketers alike. Proper pricing strategies can make or break a small business's success.
Tactics & Execution
The detail of strategy answering how we're going to get there and which tools we'll use.
Typically $1,000 AUD for most SMEs. Can be reduced if part of larger project.
Example deliverables:
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Integrated marketing communications plan:
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Crafting a comprehensive marketing plan that suits your small business's needs.
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Determining the most effective mix of traditional and digital marketing channels to promote your product or service.
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Developing strategies for a successful marketing campaign, including performance media planning and cost-effective advertising solutions.​​
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Word-of-Mouth Tactics:
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Identifying unique "talk triggers" that set your small business apart from competitors.
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Implementing word-of-mouth (WOM) tactics to encourage positive conversations about your business within your target audience.
Our Services
Our simple 3 stage scalable model means we're proud to partner with any business from early stage start-up to ASX listed.
Got a question or enquiry?
Reach out about any of our services or for any general enquiries below.